Giving fashionistas the first look at her new line, Nicole Richie posed in a new photo shoot for Macy’s.
The “Fashion Star” mentor looks gorgeous in an all-navy ensemble that includes strappy sandals and skinny pants, donning collection pieces from her new Impulse line.
When opening about her new collection, the 30-year-old said, “I worked extremely hard with Macy’s to create a collection that stayed true to my own aesthetic, so representing my designs in the advertising campaign was a welcome opportunity. I am thrilled to partner with such an iconic retailer for this collaboration which was an exciting, new way to challenge my creativity.”
Macy’s Inc. chief marketing officer Martine Reardon also talked about the collection and described it as “bohemian chic," adding that the line will have a ”very definitive look, very free style and … pay homage to [Richie's] style.”
The 24-30 piece collection will be available in about 100 Macy’s locations as well as on Macys.com beginning mid-September.