Eminem to Open Up the 2010 MTV VMAs

Seeing that he has the best-selling album of the year, it only makes sense that Eminem has been chosen at the opening act for the 2010 MTV Video Music Awards.

With the ceremony taking place in Los Angeles on Sunday night (September 12), MTV general manager Stephen Friedman confirmed that the "Recovery" rapper will get things underway at the Nokia Theatre shindig.

"We thought that there's no better way to kick off the show than a performance from Eminem," Friedman told of the decision to pick Eminem, who's nominated for 8 trophies, as well.

As for the preparations for the annual event, VMA executive producer Jesse Ignjatovic said, "Every year, we try to have a theme and purpose beyond just giving awards away. This year, being back in Los Angeles, we really gravitated toward mid-century modern architecture and the pop culture of the '50s, like the youth-oriented rebellion films 'Rebel Without a Cause' and 'Wild Ones.' It's a very L.A. kind of a set."