Lady Gaga's Grey Label Excitement

Using her celebrity status to bring in a little extra cash, Lady Gaga was busy promoting her new Polaroid offerings in Las Vegas on Thursday evening (January 6).

Teaming up with the brand to promote her co-designed Grey label, the "Alejandro" singer said, "I wanted to create products that I knew [people] would love to use."

Clearly happy with the technology tool, Gaga continued, "To create cameras and a printer and glasses that I knew would work into their lifestyle as music fans, as concert goers -- as wild party kids."

Explaining how much went into the project, the 24-year-old told, "It's been a really long and exciting and grueling and imaginative process."

Gaga finished by saying, "We've done everything that we can to improve the instant camera to make it new, to feel better in your hand and make it compatible with the digital era."

Sam Rockwell

Enjoy the pictures of Lady Gaga out for Polaroid in Las Vegas (January 6).