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Kim Kardashian Gets 'Flour Bombed' at Fragrance Launch

Posted Friday March 23, 2012 12:22 AM GMT

Making for what was surely quite the sight to be seen, Kim Kardashian was the victim of a 'flour bomb' while holding court at an event to launch her fourth fragrance at The London West Hollywood on Thursday (March 22).

The always-stylish E! reality star was joined by her mom, Kris Jenner, at the soiree - during which she ended up covered in the powdery baking substance while working the red carpet to promote her 'True Reflection' scent.

As for the incident, a source on the scene tells, "Kim was giving an interview when a young Asian ran from the press line onto the carpet and said something to her and dumped the flour over her head."

The insider adds that Miss Kardashian was "shocked" as she walked off with staff members who helped escort her to a private area to get cleaned up - with members of the Los Angeles Sheriff's Department arriving soon after.

As for the 31-year-old's perfume party, the event was commendably held in benefit of Dress for Success, which is a non-profit organization that provides interview suits, confidence boosts, and career development to low-income women.

Seemingly having a splendid time (aside from the flour snafu), Kim tweeted upon its conclusion, "Just met all these lovely woman at Dress for Success. You all are such inspiring women! Thank you for today! #TrueReflection"

Below are pictures of Kim Kardashian at the 'True Reflections' launch event and leaving her house earlier in the day (March 22).