J.K. Rowling Launches “Pottermore”

As of there wasn’t enough hype for the “Harry Potter” franchise, author J.K. Rowling has launched a new online adventure called “Pottermore.”

Rowling released a video explaining that Pottermore is her way of thanking fans for such loyal support over the past 13 years.

She stated, “The digital generation will be able to enjoy a safe, unique reading experience built around the Harry Potter books. Pottermore will be the place where fans of any age can share, participate in and re-discover the stories.”

As an added incentive to get involved, Rowling teased, “I’ll be sharing additional information I’ve been hoarding for years about the world of Harry Potter.”