Gwyneth Paltrow's Modern Preppy Lindex Campaign

She’s been laying relatively low as of late, but now Gwyneth Paltrow is featured in a new ad campaign for Lindex.

The “Shakespeare in Love” is the perfect match for the Swedish clothier’s new duds, given that the line is called “Modern Preppy.”

Gwyneth had a blast doing the photos, and even appears in a behind-the-scenes video from the photo shoot.

Per the Lindex blog- “The campaign was inspired by the sporty, relaxed lifestyle that is characteristic of USA’s East Coast gems, such as Long Island and the Hamptons, yet with a certain Scandinavian touch. The combination results in a fresh, new feeling.”