Of the initial idea for the flick, Depp told press that he and director Tim Burton had a very specific motivation and vision.
"Tim and I talked early on: a vampire should look like a vampire. It was a rebellion against vampires that looked like underwear models."
As for his character Barnabas Collins, Johnny noted, "I wanted Barnabas to come across as ... this very elegant upper echelon, well-schooled gentleman who's cursed in the 18th century and brought back to probably the most surreal era of our time - the 1970s - and how he would react to things. Not just with technology and automobiles and such, but actual items of enjoyment for people like pet rocks, fake flowers, plastic fruit, troll dolls, lava lamps and the macramé owls."