Coppola is Next Up For Louis Vuitton

Marc Jacobs tried hinting that more designers might be gearing up for the famous Louis Vuitton and now he just proved us right. "I've kind of warned everybody up there [at LV] that I think they've gotten a little too into this idea ," Jacobs said about the development just last month. "I'm glad that everybody gets behind it, but what they don't realize is that I do it at a pace that maintains the brand's integrity and seems really right, and I think that sometimes everybody loves a good idea so much that they kind of go too far and it kind of kills it."

Sofia Coppola will be the next designer to join the team. Ms Coppola will design a line of handbags as well as shoes for the house. The most recent collaborators were Comme des Garçons designer Rei Kawakubo on monogram leather merchandise.

The LV model has been linked with the design house for some time now. She’s usually seated in the front row of Louis Vuitton’s fashion shows and always supporting her BFF, Mr. Jacobs, around the world.

She’s currently with her father Francis Ford Coppola in LV’s “core values” advertising campaign as well. Coppola will have the opportunity to sell her merchandise worldwide and not just in Japan like previous partners such as Richard Prince, Kawakubo and Takashi Murakami-needless to say she has some high standards to match up to.

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