Cheryl Cole's Poofy New Haircare Campaign

She’s been the face of L’Oreal since 2009, and now there is a brand new ad campaign featuring Cheryl Cole.

In the shots, the “X Factor” beauty poses with a huge bouffant hairdo promoting L’Oreal’s Elnett hairspray which is celebrating its 50th birthday.

Described by Elnett as the 'rock it' look, Cole shows off her hairdo which stands out against a gold background and turns ever so slightly, revealing the tattoo on her neck.

You will see Cheryl in two other styles - the 'glam it' and 'work it' – for the campaign.