Scarlett Johansson: Busy With Woody and Reebok

It’s more common than ever for celebrities to have their hands in other areas of business these days. And Scarlett Johansson is doing a bit of franchising herself with a new Reebok contract.

The In Good Company actress is launching into the sportswear world with Reebok’s “Scarlett Hearts Reebok” collection. The line is reported to be a fashion-forward, trendy look that will compete with companies like Adidas and Puma for non-athlete customers.

Reebok puts it this way: "The collection is meant for the elite, brand conscious fashion lover. It is typically meant for someone who is comfortable being unique, likes to experiment, is young, energetic and likes a sporty stylish look. It consists of bright, summer friendly colors of shoes, track pants, tees and tops in which one can exercise and wear to casual occasion like going out for coffee, movies.”

Along with her adventuring further into endorsement land, Scarlett is also consumed with filming her new movie with Woody Allen. Barcelona is a new film project set to begin production next week. Johansson joins an ensemble cast, including Patricia Clarkson, Kevin Dunn, Chris Messina, Javier Bardem and Penelope Cruz.

But above all else, Scarlett’s just looking for Mr Right. She told an interviewer, "As an actress, it can be quite tough having a partner, because you're always traveling from one city to another, which makes it hard to get to know someone and build a connection with them. But I'm not complaining. I get to meet lots of interesting guys and travel to so many great cities, which I love. One day, I'm going to surprise myself and fall completely head over heels for someone and be swept off my feet!"

Enjoy the photos of Scarlett out and about in Lower Manhattan on Saturday (June 30).