Paris Hilton: Siren Sexy

Kicking off yet another merchandising campaign, Paris Hilton introduced the world to her new fragrance Siren at Macy’s in Glendale, California yesterday (December 3).

The “Simple Life” starlet was all smiles as she posed with her new perfume, sporting a Santa Claus-inspired getup just in time for the holidays.

In related news, Paris recently revealed that though she’s connected to a who’s who of Hollywood celebrities, her main inspiration is her mother Kathy.

"This year, my inspiration has been my mom. I think that she's such an amazing woman. She's been with my dad since she was 15 and she is just a strong woman and has taught me so much; I really look up to her. She's always there for me, I love her, she's one of my best friends."

Celebrity Gossip

Enjoy the pictures of Paris HIlton launching her new perfume in LA (Dec 3).