Kim Kardashian: ShoeDazzle Sexy

Always busy with promotional stops, Kim Kardashian was spotted greeting a large crowd of gathered fans and onlookers at the Westfield Century City Shopping Mall on Friday (January 29).

Sporting her very own BeBe dress, the E! reality beauty was helping to celebrate the opening of the shopping center's new ShoeDazzle kiosk.

Tweeting about the outing, Miss Kardashian wrote: "I'm on my way to Century City wearing a dress from my new BeBe line that comes out next month! And ShoeDazzle shoes of course!"

Meanwhile, Kim is also getting ready for next weekend's Super Bowl, during which she'll be cheering on boyfriend Reggie Bush and his New Orleans Saints.

She previously wrote of her man's accomplishments, "Superbowl baby!!!! WOW no words! Congrats New Orleans. I’m so proud of my baby Reggie Bush!"

Celebrity Gossip

Enjoy the pictures of Kim Kardashian out for ShoeDazzle (January 29).