Josh Holloway: Hunky in Hawaii

He’s a serious piece of eye candy that keeps the ladies watching “Lost,” and over the weekend Josh Holloway was letting his sex appeal do the talking during a commercial shoot in Hawaii.

The “Whisper” stud shed his shirt and donned a pair of distressed jeans as he struck a few poses on the beach for the new Davidoff Cool Water advert.

Throughout the shoot, it was clear that Josh was quite cold in the chilly waters, as he was constantly rushing over to his assistant who was holding fluffy warm towels between takes.

Holloway also laughed and joked with the photographers and almost got wiped out by a serious wave at one point during the shoot.

Gossip Girls

Enjoy the pictures of Josh Holloway shooting the Cool Water ad in Hawaii (December 7).