Pop stars have always been part of successful advertising campaigns. Verizon Wireless knows this first hand. Their association with The Black-Eyed Peas’ Fergie took off to a whole new level yesterday (June 4).
Fergie showed up in Houston, Texas to kick off a two-day Verizon Wireless multimedia whirlwind. She’s booked to play the Verizon Wireless Theater tonight, but showed up early yesterday to sign autographs and perform three of her songs.
And it was hot. Not just like Paris Hilton’s, “That’s hot.” Temperatures soared near 100 degrees, as the faithful 500 fans waited patiently. "I want to thank you for coming out in the heat," Fergie told the crowd.
Those who braved the sweltering conditions were treated to live renditions of “Glamorous,” “Big Girls Don’t Cry,” and “Fergalicious.” The live in-store was a sneak peek at the invitation-only concert tonight at the Verizon Wireless Theater.
Before her performance, Fergie took some time to answer some questions from her fans.
Q: Why not a splashier arena tour?
A: I wanted to start smaller and more intimate with my fans. I didn't want to just take advantage of the fact that I'm in the Black Eyed Peas and just go really big and separate it. We started out doing smaller venues and kind of worked our way up. I just wanted to treat it the same way because it's a different thing.
Q: Do you prefer the smaller-scale shows?
A: When we're doing those big venues, I can't touch the people. I can't ... smell them. I know that sounds kind of weird. I can't feel them so close to me. This way, I get to be close to them, and it will boost my chops as an artist.
Q: What's with the paperless tickets via cell phone messages?
A: With the Peas, we've always tried to stay ahead, technologywise. I wanted to do the same. I'm not scared. I'm a risk-taker. I wanted to do something also for the fans to get tickets cheaper. If you can just download a song or a ringtone and get a ticket — then cool.
Q: How does flying solo compare to a group dynamic?
A: I've gradually built it to this, so it hasn't been such a jump. It's been kind of a smooth transition. I'm the captain now on this project. I'm always trying to make sure that everyone's OK, that there are no resentments. If something's going wrong in the camp, I want to know about it. I try to have the attitude of "How can we improve this?"
Q: What's cooler — hearing Fergalicious on the radio or as someone's ringtone?
A: I think it's a ringtone because it's always so unexpected. You could be shopping at Target, and all of a sudden you hear yourself. It's kind of random and surprising.
Q: Do you have a ringtone?
A: Mine is The Exorcist (theme) — because I'm twisted. That was my favorite movie as a child, and it got taken away from me. So it's kind of my little rebellion.
Enjoy the pictures of Fergie and Josh Duhamel grabbing a to-go order at Ristorante Peppone after the 2007 MTV Movie Awards (June 3).