Gisele Wears Thongs For the Environment

When it comes to cleaning up a polluted river, Gisele Bundchen prefers to use thongs… the flip-flop kind, that is. She’s hocking $25-a-pair sandals and giving the proceeds to clean up the Xingu River, part of the Amazon River basin.

And the $35 million-dollar-a-year supermodel says that her desire to help was birthed before she was famous. She told press, "I always wanted to visit the Amazon, and when there, I realized how dirty the water was and how it was affecting the health of kids, and just how everyone was living.''

After becoming modeling’s “it” girl, she refused to let go of her need to help the Amazon basin. “It took me a while to work out how I could help, so my `Xingu' project came along. We created a line of flip-flops (thongs), and a percentage of sales will go to preserving the headwaters of the Xingu river, in the Amazon.''

Beautiful people helping to beautify the world around them… that’s the kind of stuff we love to report on.

Gossip Girls

Enjoy the pictures of Gisele and her sister on a biking trip in Australia (October 4).