Eva Mendes Launches Vida Line

Stepping out for promotional obligations, Eva Mendes launched Vida by Eva Mendes at Macy's Herald Square in New York City on Saturday (July 25).

The "Cleaner" cutie hopped on top of one of her trusty new bedding supplies, greeting a gathered group of fans and onlookers during the course of the day.

The promotional duties come shortly after the 35-year-old responded to criticism about her weight.

“I don’t have a starving body I have a healthy toned body,” she said. “I don’t think people should criticize my [Calvin Klein] advert. I prepped for it a lot and I think it’s great. It was in the desert and we were all oiled up for it. That’s my job!”

Gossip Center

Enjoy the pictures of Eva Mendes out at Macy's Herald Square (July 25).