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Contemporary Design from London - Kmart Design Article

Posted Tuesday May 26, 2009 2:30 PM GMT

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Head off to England with the Kmart design team and get a glimpse into the "art & science" of design as the team considers how color, textures and fabric all come together. Professional shopper and Kmart Trend Director, Rick, takes us on a tour of London where inspiration and the direction of the upcoming trends are found.

Rick has a unique eye and is really appreciative of the design process. He looks at products spatially, mentally recording the way they will look in relation with other pieces. He is making sure of its appeal and taking note of “physically, what it will look like in the store.”

Theresa, the Chief Design Officer, and Rick take us off the beaten touristy path to more localized establishments of London. There, with a list in hand, they visit shops and galleries evaluating the art of fashion in a scientific way. Theresa objects to the teasing she gets about having the easiest job when “its really not so easy, because if you don’t get the science right, before the art, you can really screw things up.”

So, while sticking to basic design standards, the Kmart team continues to go valiantly where no design team has gone before, taking that information and translating it into a product that is adaptable to the Kmart customer.