In an attempt to appeal to the young adult female consumer base, Cotton Incorporated has hired Camilla Belle and Emmy Rossum to star in a pair of new commercials.
The “From Prada to Nada” actress and the “Shameless” starlet will serve as celebrity ambassadors in the new “A Tale of Two Cities” themed spots.
Glenn Sciachitano, Cotton Inc’s advertising boss told press, “We partner with inspirational young celebrity ambassadors who resonate with our core demographic of women 18 to 34. They give us a great palette to showcase the versatility of cotton garments by showcasing their interests.”
The new campaign, budgeted at $20 million, will be hitting television and internet in the weeks to come.