While she made a name for herself thanks to her pop punk prowess, Avril Lavigne is quickly building quite the secondary career in the world of fashion.
The 27-year-old Canadian, who boasts a clothing line named Abbey Dawn and multiple fragrances, has just inked a deal with Coty division Sally Hansen to create a nail collection for its Salon Effects brand, reports WWD.
With the limited edition collection to feature twelve different designs, buyers will get "16 nail-polish strips, a cuticle stick, a mini-file and buffer and instructions for at-home application" in the $9.99 kit - with a launch date set for April.
Talking about the new venture, Miss Lavigne told WWD, “This is pretty much the coolest thing, because I also do clothing — I love clothing, nails and fragrance, hair, makeup, all that stuff. I was really excited about the Salon Effects Real Nail Polish Strips — especially since they’re superquick. You clean your nails, peel the strips and apply them, file and go. I’m superfast at it, so it takes me like five minutes to do my nails. And it’s supercool because the designs that I came up with are my personal style and vibe — they’re rock ’n’ roll and fun and bright and colorful. You have sparkles and little stars — they are cute. For me, I’ll be flying on a plane and be like, ‘Sh--, I need to do my nails.’ I can do these on a plane; I’ve done them in the car."
Avril added, “I’m a really visual person; I like creating, and I love to have fun with colors. I think this offers self-expression, and it’s a really smart, versatile way to show your style. I think my fans will really like it, because it’s easy and simple and fun.”
Of selecting Lavigne, senior vice president of global marketing for Sally Hansen, Steve Mormoris, commented, “Avril is a pop music icon, but she has also become a fashion inspiration, known worldwide for her edgy, yet feminine style."