All Hands on Deck: Meet the team

A documentary crew follows some of Kmart's home and apparel design specialists as they travel around the world searching for the best ideas to create products and clothing at a great value.

Kmart assembled a team of 250 design specialists from the world's top retailers, design and fashion schools such as Ralph Lauren, Kenneth Cole and Pottery Barn. These designers are given center stage and an opportunity to tell their story of achieving success while being driven by their core philosophy.

It all started with a Blackberry and an iconic American company ready for dramatic change. And now? A SoHo design studio that would make Michael Kors blush. With an unique core philosophy to “develop product you want with a quality-first point of view — delivered at a truly affordable price the skills and approach of this talented team are looked.

“You can design anything up where you have no cost restrictions, but true talent is how can you deliver a fashionable item that’s not diluted?"

The results represent a mix of industry specialist and employee testimonials. The story behind the success of Kmart’s best unfolds in this personable documentary highlighting fashion trends and the people behind the product. It is a unique invitation to explore the process of design and witness the inspiration behind it.